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GEO: connexion, November, 2005
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Idevio (Gothenburg, Sweden) released their new free ad-based gps navigation software for mobile phones, Emappz, uses the RaveGeo Location Platform from Idevio. Idevio delivers pan-European mapping, routing and geocoding on Java-enabled devices. Many people want to use their mobile phones for navigation but are put off by the high price and complexity.
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Emappz is expected to be a success, as it is easy to use and free of charge. Emappz is also a gem for marketers--the first ad channel to mobile phone users that actually works. "We're very happy about Emappz. It shows that ...
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