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Industry: Email Alert RSS FeedCAMPBELL COLLABORATES WITH TRADING PARTNERS.
Food Logistics, November, 1999 by Robinson, Alan
Tags: Campbell Soup Co., supply chain
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Campbell Soup Co., Camden, NJ, has developed Collaborative Demand Linkage (CDL), a concept that incorporates collaborative forecasting by combining traditional Continuous Replenishment (CRP) information with consumer takeaway data to create a "pull" signal The "pull" signal will be shared simultaneously with all Campbell trading partners across the supply chain.
"Pull concepts are very standard tools," says Nicholas Soya, Campbell's vice president, supply chain planning and logistics. "CDL is a lower level of Collaborative ...
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