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Indian Firms Do More than Clerical Work.
Insurance Networking News: Executive Strategies for Technology Management, May, 2007
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Just as Indian software companies moved beyond exterminating the Y2K bug to higher-level software development, the Indian business process outsourcing (BPO) industry is moving beyond processing paperwork and answering the telephone.
24/7 Customer, for example, sometimes identifies unmet market needs. The company handles inbound sales for a Top-20 U.K. insurance firm, says founder and chief people officer S. Nagarajan. Customers were calling and asking for a product that the insurance firm did not offer, because it supposedly would not have been cost-effective to sell it.
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