The benefits of being customer-centric.(Marvin Test Systems Inc.'s marketing strategy)

EE-Evaluation Engineering,  May, 2007  by Gutterman, Loofie

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Roll out the red carpet is a phrase you'll hear me say from time to time, and the carpet I'm referring to is for our customers. This customer-centric approach is the fundamental philosophy of Geotest and that of the Marvin Group, our parent company.

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Regardless of the market you're in, the customer should always be number one. Time and again, we see cases where company leaders focus only on running the business and, as a result, neglect their customers. They may realize their mistake but sometimes not soon enough.

Focusing attention and efforts on ...

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