Financial Services Industry
Industry: Email Alert RSS FeedSure, size matters, but it's what you do with what you've got.
Investment News, September, 1999 by WECHSLER, ARNOLD
Arnold Wechsler is CEO of Wechsler Ross & Partners, a New York marketing and design firm for the financial community. Does all the current bundling and branding spell doom for small financial services outfits? Don't you believe it Bundling. In Colonial times, it was the accepted way for unmarried couples to keep warm, yet chaste, during courtship.
In today's competitive marketplace for financial services, however, many institutions are looking to bundling as a way to consummate relationships with their customers. This steady move towards consolidation has been going on for many years in discrete segments of the financial services industry. In banking, Chase/Chemical and NationsBank/Bank of America are highprofile examples of mergers of...
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