Financial Services Industry
Industry: Email Alert RSS FeedBank: Healthier without TV doc.(Brief Article)
Investment News, October, 1999 by Serres, Christopher
KeyCorp dropping agency, too KeyCorp is closing the curtain on a three-year advertising campaign that featured Anthony Edwards, star of the top-rated television show "ER." The Cleveland-based bank has hired Rojek Marketing Group Inc., a consulting firm in Cleveland, to oversee the search for one or more advertising agencies to replace the Lord Group, a unit of New York ad agency Young & Rubicam that developed the campaign featuring Mr.
Edwards. KeyCorp expects to choose a new agency by year's end, says Karen Haefling, chief marketing officer. Young & Rubicam has handled KeyCorp's advertising for five years. Both Mr. Edwards' three-year contract and the campaign end Dec.31. "We looked at Anthony to provide some splash and some attitude,...
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