Hancock marketing chief blazes trails with brokers.

Investment News, January, 2001 by Kelly, Bruce

Keith Hartstein is a bit of a performer. And the John Hancock Funds executive says he's always refining his act. Promoted at the start of the month to executive vice president in charge of retail sales for Hancock Funds of Boston, Mr. Hartstein, 44, says he's no good at telling jokes. So to make a vivid impression at sales meetings or conferences, he whips out a wallet that bursts into flames.

He's been recognized on the street as the flaming-wallet guy, he says. But it's more than a magic trick, he believes. He says it helps burn the idea of John Hancock's mutual ...