Financial Services Industry
Industry: Email Alert RSS FeedAdvisers, who loves ya, baby?: E*TRADE offers hand in courtship to sweeten revenues.
Investment News, October, 2001 by Gabriel Jr., Frederick P.
The company that once urged investors to "boot your broker" is now hoping to kick-start lagging revenues by wooing financial advisers. But the courtship doesn't figure to be easy. E*TRADE Group Inc., the nation's second-largest online broker, is putting together a wide-ranging strategy to sell its products and services through advisers.
The effort, to be spelled out by early next summer, is part of a continuing push to find new revenue sources given the plunging trading activity, Investment News has learned. "We define the adviser community as an important segment," says Stephen G. Dervenis, chief executive of E*TRADE Global Asset Management, the Menlo Park, Calif., company's money management arm. "You will begin to see us package...
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