Financial Services Industry
Industry: Email Alert RSS FeedSchwab is game. (Tips, Trends & Observations).
Investment News, January, 2003 by Hoffman, David
Financial services firms largely stayed away from Super Bowl advertising this year, except for Charles Schwab & Co. Inc.
In one tongue-in-cheek 30-second spot, a desperate man is being chased down by the mailman who in the end is just trying to deliver his brokerage statement.
The ad kicks off a Schwab promotional offer beginning today, called "Fresh Start," in which the San Francisco brokerage offers a portfolio checkup and re-balancing for $95, done by an adviser.
"It's focused on this notion that you need to get a fresh start on your finances," according to Schwab spokesman Glen Mathison. "Time to come to grips with your portfolio."
A 60-second commercial shows chairman and co-CEO Charles R. Schwab leading investors away...
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