ING brings 'Simplicity' to VA process.(Short Interests)

Investment News, August, 2005

Byline: Gary S. Mogel NEW YORK - Advisers who complain that variable annuities have become too complicated now have an alternative. On Aug. 15, ING U.S Financial Services of Atlanta introduced Simplicity, which senior vice president Ann Cutts said is designed to streamline the VA process.

"The only decision that the client has to make is which of the five investment options to use,'' she said. "Everything else, including the guarantees as well as the living and death benefits, are built in.'' Ms. Cutts said the product is in response to adviser focus groups indicating that many advisers have not been presenting variable annuities to clients, because of the product's complexity. The main benefit is the "roll-up,'' which is equal to...

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