Sale of parent Mellon has Dreyfus in flux; Brand will survive, but company's structure post-merger is unclear, says chairman.(News)

Investment News, April, 2007

Byline: David Hoffman

PHILADELPHIA - With the acquisition of the parent company due to close in July, the future of the storied Dreyfus Corp. still is uncertain. Although the Dreyfus brand will survive after its Pittsburgh-based parent, Mellon Financial Corp., is acquired by The Bank of New York Co. Inc., according to Jon Little, Dreyfus' London-based chairman, "we're studying all the bits and pieces'' of the merged company.

Consultants are poring over all parts of the company to help determine the right structure post-merger, he said.

What that means for Dreyfus isn't clear.

The Mellon name is used around the world, while the Dreyfus name is used only in the United States. And despite its formidable brand, Dreyfus has...

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