Financial Services Industry
Industry: Email Alert RSS FeedNo longer the domain of hippies, green investing goes mainstream; Once-fringe investment style gains prominence among advisers.(News)
Investment News, April, 2007
Byline: Liz Skinner WASHINGTON - The profile of "green'' investors has changed. They aren't just mature demonstrators of the 1960s with extra cash in their accounts. Today's environment friendly investors include hedge funds, retirement accounts and individuals who believe that the "greenest'' firms will move to the tops of their industries.
They are backing companies with sustainable busi- ness practices because they expect that there will be an economic payoff for the companies and themselves. As so-called green investors move toward the mainstream, financial advisers who offer eco-friendly products are finding themselves a step ahead of the market. "It's an area with very lucrative potential for advisers,'' said Steve Schueth,...
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