Awards may bring fame, fortune to fund companies; But some advisers are unimpressed by industry prizes.(News)

Investment News, April, 2007

Byline: Kathie O'Donnell BOSTON - Summit Mutual Funds' Gary Rodmaker, in tuxedo and bow tie, was quite a sight rounding Manhattan's Columbus Circle in a bicycle taxi on his way to accept a trophy at last month's Lipper Fund Awards 2007. If Summit, winner for best small bond group, is honored again next year, maybe the portfolio manager's bosses will spring for a limo, as such awards - whether from Lipper Inc., Morningstar Inc.

or Standard & Poor's - are potential marketing gold. "We're hoping to get a lot of mileage out of it,'' said Dave Mazza, national marketing director at Summit Investment Partners Inc., a Cincinnati-based company with $1.2 billion in mutual fund assets. "We are kind of an undiscovered manager, so this would be some good,...

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