Why UTVs?(utility terrain vehicles)

ATV Magazine, October, 2006

I've got a pop quiz for you: What is the name of the little in-line, jet-propelled boats that became popular in the 1990s?

For awhile, the generic term for these little craft was "water scooters." Then industry insiders referred to them as "personal watercraft." Aside from the official names, however, brand names became the most popular forms of reference. Folks talked about their "Jet Ski" or "Wave Runner" or going "Sea-Dooing," even if they didn't own a Kawasaki Jet Ski, a Yamaha Wave Runner or a Sea-Doo from Bombardier. But under whatever term, the little boats became very popular in the '90s.

Flash forward to today: By far, the fastest growing segment of the powersports market is UTVs. Or Side-By-Sides. Or Recreational Utility Vehicles,...

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