Who are you?(INTUNE)

ATV Magazine, October, 2006 by Prusak, John

Do me a favor: reach into your back pocket, pull out your wallet and take a good look at the details on your driver's license.

Are you in your 40s or 50s? Are your male? Are you married?

A recent readership study done by a respected, third-party research company tells us those three attributes rank very high among our audience.

Earlier this year, they sent out a couple thousand surveys to ATV Magazine readers on our behalf so we could get to know you better. The long survey included all sorts of questions--asking everything from the readers demographics to mining down the exact reasons our readers purchased their most recent four-wheeler.

Those demographic questions told us the average age of our primary readers is 47, and that...

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