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Israel on the IDC map. (International Data Corp.)
Israel Business Today, November, 1994
International Data Corporation (IDC) has recently established an agency in Israel which will offer its clients the entire range of world IDC research, consultation and real-time information services. IDC Israel is the product of a joint venture between the People and Computers Group and Koteret a company which specializes in marketing communications for local and export markets, especially in the high tech field.
IDC specializes in quantitative analysis of various markets, comparative surveys of companies active in these markets and analysis of marketing and distribution channels. The People and Computers Group is a part of IDG Publications, which is the largest computer publication group in the world.
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