Business Services Industry
Hasbro Toys in Israel.
Israel Business Today, December, 1994
Hasbro Inc, one of the world's leading toy companies, is now represented by Hasbro Israel, which will produce, market and distribute Hasbro toys on the local market. The company created popular toys and games such as Monopoly, Play-dough and Mr. Potato Head. Hasbro Israel's headquarters are based in Jerusalem, where a showroom will be built. Playskool, Bradley, Parker and Kenner, all branches of the Hasbro company, will be represented.
The Hanukkah shelves featured 130 Hasbro products. The toy market in Israel is valued at $120 million a year and growing.
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