Business Services Industry

Menzies develops Magic system.(John Menzies PLC; Magic Software)

Israel Business Today, December, 1996

The second largest distributor of publications and books in Britain, John Menzies, has signed a NIS 1.5 million deal to develop comprehensive management systems at Magic Software. Menzies' decision to opt for the Magic system follows a similar move by Britain's leading printed material distributor, WH Smith, earlier this year. Menzies currently enjoys a 30-percent share of the British distributor market of periodicals and books.

The new Magic management system will be used to oversee Menzies' distribution operations of books, newspapers and periodicals, manage the company's storerooms and stock. and will help to control the placing and execution of orders. Menzies' management team will also utilize the system to keep tabs on all the company's financial...

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