Preaching a New Gospel: Multi-market is the Message.(Fairchild Semiconductor Chmn and CEO Kirk Pond)(Company Business and Marketing)

Kirk Pond has preached a new gospel in the semiconductor industry for almost three years, and the message is beginning to get through. Pond is president, chief executive officer and chairman of Fairchild Semiconductor Corporation (South Portland, ME). The message is that a large semiconductor company can enjoy profitable growth by dedicating to a new multi-market business model.

Pond defines that model as the design and manufacture of high-performance products for multiple end markets, including computer, telecommunications, automotive, consumer and industrial applications. It's a message that runs counter to conventional wisdom in semiconductors. Pond contends that today's semiconductor market is divided into two main segments - a system-on-a-chip...

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