Single-chip appliance engine waves goodbye to Wintel.(NeoMagic MiMagic NMS7040, NMS7041)(Product Announcement)

EDN, July, 2001 by Dipert, Brian

EMBEDDED-DRAM PIONEER NeoMagic made its first fortune with notebook-PC-graphics chips, but the company exited that business once competition got fierce, profit margins disappeared, and discrete memory chips became ridiculously inexpensive (see "Last gasp, Part 2" EDN, Feb 3, 2000, pg 38). Now, NeoMagic hopes to work its magic yet again, this time in the handheld-gaming, PDA, high-end-cellular-phone, and nebulous Internet-appliance markets. The $35 (100) 2-D-graphicsonly MiMagic NMS7040 and $50 (100) 2-D-plus-3-D MiMagic NMS7041 incorporate a 100-MHz MIPS (www.mips.com) 4Kc 32-bit processor core running at 100 MHz, including l6-kbyte, four-way-set-associative instruction and data caches and a 32 x 16-bit hardware multiply-and-divide unit. The chips include 4 Mbytes of...

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