Quality counts, even at a discount.(BEYOND COMPLIANCE)

American Drycleaner, May, 2007 by Spomar, John, Jr.

Soon after I joined the family business full-time in the early '60s, my dad gave me a piece of advice that would stick with me for more than 45 years: To clean and finish the garment to as like-new as possible.

At the time, our business served two laundries and up to 55 different tailor and press shops with drycleaning services. During high school and college, I worked the routes, did assembly and sorting, and tended the front counter. As I learned the ins and outs of the business, I found this advice to be true.

Those two primary concerns--good cleaning and finishing--were just about the only things that could keep or lose a customer then, and they're still primary concerns today.

Of course, we remind ourselves that "It's the customer's...

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