ABA Bank Marketing

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Articles in Dec, 2007 issue of ABA Bank Marketing

• Bank creates a memorable character—Mrs. P—to star in its ad campaign
• Dialog banking comes to Boston
• Northrim BanCorp Inc., the parent company of Northrim Bank, Anchorage, Alaska, has acquired Alaska First Bank & Trust N.A., which had $60 million in assets and two locations
• Fiserv Inc., Brookfield, Wisc., a provider of information technology services to the financial industry worldwide, has announced the acquisition of BancIntelligence, Atlanta
• Self-service coin-counting machines could represent a $500 million market
• Open a CD, and this bank will contribute to your favorite charity
• Mexican Bank draws in the unbanked through biometric authentication
• Debit cards
• Marketing to Generation X
• Wait time
• Online banking by small business
• Rewards for small-business credit cards
• New brand
• Family fun day & fun run
• Community service
• Tall Ship Festival
• Bringing banking out of the dark ages
• Commercial real estate lending postcards
• Receive recognition for your creative work
• Exercise for the relationally anemic
  by Robert Hall
• Welcome aboard: everyone knows it's a good idea to greet new customers. But banks need to go a step further by creating a structured program to cross-sell these new people and lock them in—so that deposits don't go out the back door as fast as they c
  by Christopher Wachtel
• Inesperados hechos hispanos: : everyone understands the stark truths about the fast-growing Hispanic demographic. But some marketers are misled by popular myths. We look behind the statistics to uncover the sometimes surprising realities to keep in mind w
  by Julia Gelatt
• What flavor is your bank? Don't arbitrarily pick a taste to fit your brand just because it's yummy. Rather, select a savory concept that complements and supports the overall brand experience that the bank is trying to create
  by Jeff Stephens
• Extra! Extra! Read all about it! You too can create a publication
  by Brenda Martin
• A community bank uses a rewards program to differentiate itself
• Predictive product helps financial services companies offer customers more relevant payment products
• New technology allows bank ATMS to dispense prepaid gift cards without a 'sidecar'
• Learning about customer satisfaction from Starbucks
  by L. Biff Motley
• Help staff understand the need for retention
  by Bruce Clapp
• The ABA School of Bank Marketing moves to Southern Methodist University
• 2008 ABMN calendar
• Services directory
• Continuing education quiz