Financial Services Industry
Industry: Email Alert RSS FeedA story of extraordinary personal service
ABA Bank Marketing, Dec, 2008
[ILLUSTRATION OMITTED]
Institution: River City Bank, Sacramento, Calif.
This annual report features a half-dozen bank customers who, in their own words, tell their story of extraordinary personal service and customer care they've received with River City Bank.
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The bank aimed to achieve a balance of sophistication and simplicity in the publication, which features engaging stories, graceful design, beautiful photography and excellent print craftsmanship.
COPYRIGHT 2008 Bank Marketing Assn.
COPYRIGHT 2008 Gale, Cengage Learning
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