Bibliography for: "A story of extraordinary personal service"

"A story of extraordinary personal service". ABA Bank Marketing. FindArticles.com. 22 Dec, 2009. http://findarticles.com/p/articles/mi_hb4838/is_10_40/ai_n31138477/

ABA Bank Marketing

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Articles in Dec, 2008 issue of ABA Bank Marketing

• After slipping for two years, bank marketing expenditures seen up 4.7 percent in 2008
• To bolster influence, marketers need accountability and innovation
• Need to make a photocopy? Try your bank
• The phishing problem is a growing threat, and not just for larger banks
• It's our home too
• A story of extraordinary personal service
• Live Iowa. Work Iowa. Bank Iowa
• Creating a brand for a start-up bank
• Thanks a million campaign
• ENLIST: a way for bank employees to volunteer
• Zap! Here's your statement: marketers have had to resort to promotions to enlighten sometimes hesitant customers to the benefits of receiving electronic statements
  by Brenda Marlin
• Tag lines that stick: here's how to create an effective brand summation line. How long should it be? Is it the same as your brand positioning? How often do you need to refresh it?
  by John Mathes
• May I help you? Simple old-fashioned customer service could be your bank's fastest route to improved deposit dollar acquisition
  by Mary Ellen Georgas
• Fiserv introduces software hub to enhance fraud protection
• Rightsizing retention
  by Bruce Clapp
• Services directory
• Continuing education quiz
• A bank founded on stewardship
• 2009 ABAMN calendar
• New identity theft protection service offers early detection through proactive searches
• Now is the time to stay on message
  by L. Biff Motley
• Stagecoach island
• Organic customer relationships: old MacDonald had a bank
  by Robert Hall
• Harland Financial introduces new generation CRM system
• Six hundred marketers share expertise through the new online professional community