ABA Bank Marketing

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Articles in Jan-Feb, 2009 issue of ABA Bank Marketing

• Rilla Delorier: customers are looking for someone they can trust
• Television ads? No, these bank videos are intended for YouTube
• Print campaign: 'Beware of Mortgage Predators"
• The Plains State Bank, Plains, Kan., has agreed with Commerce Bank, N.A
• Whitney Holding Corp., New Orleans, has completed its acquisition of Parish National Corp
• Old National Bancorp
• Q and A with … Anna Lyon
• Green Demographics
• Nontraditional lenders
• Credit card payments with the wave of a cell phone
• Promoting stability and security
  by George Wachtel
• A drink of ice tea
• Lampooning lumbering dinosaur banks
• Enhancing the potential of a bank's community foundation
• A holiday toy drive
• Celebrating a century
• A big fish in a little pond
• Alabama customer retention campaign
• Small-business reality check
• Top 10 smashing success strategies for 2009: customers are nervous and don't know who to trust with their money. Here are some action steps that marketers can take to help stabilize the outlook for bank business in the year ahead
  by Mary Beth Sullivan
• Clarify your values: your internal and external culture determines the potency of your customer experience—which influences your ability to cross-sell. If your culture is ineffectual, that shortcoming will undercut even the best marketing efforts
  by Bruce Clapp
• Who's fighting for your brand? In the case of too many banks, the answer is: nobody. Here's the argument in favor of delegating a "chief branding officer" to oversee this vital task
  by Haden Edwards
• The challenges: competition and core deposits: although a community bank with roots in a once rural suburb of Washington, D.C., Sandy Spring Bank today has to provide sophisticated products and services to please its affluent and educated customers, says
  by Walt Albro
• Reassure your customers with direct mail
  by Jim Turner
• ABA School of Bank Marketing adds three new courses to curriculum
• Bank Marketing 1-2-3 the practical handbook for community bankers
• Here's what its all about
• Faxes and e-mail: don't forget the opt outs!
  by Carl G. Pry
• Services Directory
• Continuing education quiz
• Upcoming events
• Tomorrow's 'super' institution: look. Up in the sky! No, it's not a bird or a plane, but a 'Super Community Bank' of the future. According to a sampling of Northeast community bankers, tomorrow's successful business model will feature increased flexibilit
  by John Graham