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Program enables banks to measure retention improvement.(MarketMatch Announced Balance2Grow)(Brief Article)
ABA Bank Marketing, July, 2005
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If your bank is embarking on a program to improve retention, and therefore bolster revenue and growth, your institution is going to need measurements to track and manage progress towards these goals. MarketMatch of Dayton, Ohio, has announced the availability of a product called Balance2Grow, which gives community banks the tools to plan and execute strategies for driving retention, revenue and growth.
The product is a performance management system that is intended to align key drivers of customer retention and revenue growth, including marketing, ...
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