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Television: single.(Idea Bank)(Brief Article)
ABA Bank Marketing, July, 2005
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Certificate of Excellence AWARD ABAMN 2004 AD Awards Contest Free Checking Child Institution: Zions Bank, Salt Lake City Assets: $10.6 billion; 135 locations in two states Agency: Richter 7, Salt Lake City This branding ad was created to leverage the look, style and emotion of the bank's previous branding ads, and also provide an overview of the financial institution's low-cost, high-value products, such as Free Checking.
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