ABA Bank Marketing

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Articles in March, 2005 issue of ABA Bank Marketing

• Ten ways to improve your next PR campaign
• Free checking? How about free cab, subway and bus rides?
• Peoples Bank
• MarketMatch
• Future retirement will be different
• Remember to make it colorful
  by Cheryl Swanson
• New card rewards program converts loyalty points into charitable contributions
• Banks and Life insurance
• Attempted phishing fraud on the rise
• Community bank saves time, money by outsourcing many internal marketing functions
• Print series
• Point of sale
• Direct mail series
• Employee promotions
• Receive recognition for your creative work
• Some internal conflict is good
  by Robert Hall
• Recognition programs: start small, then build big
  by Bob Nelson
• Checking free-for-all: have banks gone crazy? First, there was free retail checking, and now all over the country, banks are marketing free checking for small-business customers. Not every institution is convinced that it's a good idea, but many that have
  by Janet Bigham Bernstal
• Jed Clampett would be pleased: by planning exclusive events and special recognition for wealth management customers, banks can voice their thanks as well as facilitate valuable word-of-mouth referrals. Here's a sample of appreciation programs at three dif
  by Tanja Lian Sablosky
• Upholding your good name X Y: you should periodically monitor customers' perceptions of your bank's reputation. After all, from a marketing viewpoint, your institution's image is one of its most valuable assets
  by Winslow Johnson
• Young customers: who, what and: now that the baby boomers are starting to retire, banks need to redirect their marketing to focus on the younger customers that follow. Remember, the so-called X and Y generations do not see and respond to the world in the
  by Mark Brandt
• Watch this: an online bill-pay promotion
• Identifying credit prospects at the precise time that they are ready to sign up
• A segmentation system that identifies rich folk
• Loyalty and rewards solution
• Educating customers and employees about the Check 21 Act
• Educate small-business clients about the Bank Secrecy Act
  by L. Biff Motley
• It's about Return on Investment : a Q&A with David M. Kreiman, CFMP, about the New Online Course on Financial and Business Planning for Bank Marketers
• A classy new location, plus an added class: ABA School of Bank Marketing and Management moves to Northwestern University in Suburban Chicago
• Ad space for sale
  by Brenda Marlin
• ABAMN calendar 2005
• Chapter events 2005
• Did you know?
• Welcome new ABA Marketing Network members
• Ye Olde presidential database: roll call of the distinguished past presidents of the ABA Marketing Network
• Need a helpful marketing resource? Try the ABAMNExchange
• When should you try guerilla marketing?
  by Cary Hatch
• Services directory
• Continuing education quiz