ABA Bank Marketing

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Articles in March, 2009 issue of ABA Bank Marketing

• Bank campaign builds on the opening of a shopping center across the street: a Connecticut savings bank recently developed a marketing campaign that leveraged the opening of a nearby shopping center
• Emprise Bank turns its branches into mini-museums of local art: a Wichita, Kan., bank reminds customers of the bank's support for the arts by displaying local art in each of its 41 locations
• Contactless credit or debit cards
• Going green
• Credit Crisis
• Highlands State Bank and Noble Community Bank, both in Vernon, N.J., have completed their planned merger
• Capital Bank , Raleigh, N.C., has completed the acquisition of four Fayetteville area branches of Omni National Bank
• Hampton Roads Bankshares Inc., Norfolk, Va., the parent company of Bank of Hampton Reads and Shore Bank, has acquired Gateway Financial Holdings Inc
• National Bancshares Inc., , Bettendorf, Iowa, has purchased the First Wisconsin Bank & Trust Co
• Innovative new California bank building features transparent public area: this innovative new bank facility in Modesto, Calif., features a transparent, glass-encased public banking area
• We know our customers
• Promoting a 'community' credit card
• Going green
• The perfect fit
• Free checking campaign
• Keep up the PR: when it comes to reassuring customers about your bank's safety and stability, the most effective approach is to involve all your employees in an extensive, long-term communications effort
  by Merrie Spaeth
• Campaigns that soothe: people walking into bank lobbies today are worried less about features and fees … and more about the security of their deposits. Here are some suggestions about how to address concerns, keep deposits and pick up relationships
  by Virginia Graves
• Radical realignment: low growth? Declining market share? Underperforming branches? A community bank in Texas responded to these problems by dramatically shifting both brand and market strategies—simultaneously
  by Jeff Stephens
• Thrift makes a comeback: since overextended credit and mortgages have currently become unfashionable for parents, the time is right for banks to review and reinvigorate their programs designed to encourage youth to save money and manage their finances res
  by M. Kathryn Kelly
• Online banking solution designed to encourage usage, enhance revenues
• Toolkit helps banks understand the needs of small-business customers
• Market analysis tool helps institutions target growth opportunities
• The "Smart Watch" doubles as a payment device
• Promotions for online banking
• Social media marketing
• Successful public relations campaigns
• Enterprise marketing system
• Product Packaging
• Retention and attrition: getting it right … finally! retention is better among customers who use online banking and a debit card
  by Bruce Clapp
• Is your brand synchronized with today's market trends?
  by L. Biff Motley
• Q and A with … David Eldred
• ABA Bank Marketing Survey Report—2008: gain valuable insights into the issues shaping the bank marketing scene
• Upcoming events
• Services directory
• Continuing education quiz
• Even smaller banks can compete by showing customers that they 'know them'
• Anti-digital billboards
• Doing business with those you know
  by Robert Hall
• Financial Marketing Awards announces deadline, new categories for entries