Bibliography for: "Village Bank and Trust Financial Corp. and River City Bank, both of Richmond, Va., have announced a merger agreement in which River City will merge with and into Village Bank"

"Village Bank and Trust Financial Corp. and River City Bank, both of Richmond, Va., have announced a merger agreement in which River City will merge with and into Village Bank". ABA Bank Marketing. FindArticles.com. 23 Dec, 2009. http://findarticles.com/p/articles/mi_hb4838/is_4_40/ai_n29433613/

ABA Bank Marketing

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Articles in May, 2008 issue of ABA Bank Marketing

• Legacy branches: are they breaking down your brand?
• Responding to nervous customers
• Checking product for young adults offers music as rewards
• TD Banknorth launches its own line of credit cards
• New report examines growth of mobile banking and payments
• The threat of Wal-Mart's MoneyCard
• Heritage Bank of Commerce
• City National Bank
• First Horizon National Corp
• Village Bank and Trust Financial Corp. and River City Bank, both of Richmond, Va., have announced a merger agreement in which River City will merge with and into Village Bank
• A new online bank, centurybankdirect.com, has been created by the Century Bank of Kentucky , Lawrenceburg, Kentucky
• Leesport Financial Corp., Wyomissing, Pa., has changed its name to VIST Financial
• NewGround
• Planet Orange Financial Literacy Awards
• Television campaign
• Banking unusual
• IbankFNB
• Matter more
• New campaign launch
• Dogged relationships
  by Robert Hall
• Scoring branch performance: a workable branch scorecard system needs to assess three components of growth: new customer acquisition, cross-sell of new accounts to existing customers, and the retention of existing accounts
  by Steven Reider
• The 'Chicken Salad' strategy: F&M Bank, Clarksville, Tenn., started achieving growth by inviting targeted customers to homemade lunches in the institution's conference room. From there, the events as well as the bank's assets kept getting bigger and b
  by Virginia Graves
• Get real: does what your bank says about itself align with the reality that customers encounter? In today's experience economy, customers increasingly expect all types of businesses—including financial institutions—to represent themselves "
  by B. Jospeh Pine, II.
• Billboards get a digital makeover: new light emitting diode displays on outdoor billboards catch the eye and provide scheduling flexibility for targeted market segments
  by Daniel J. Lind
• Dealing with small-business customer attrition
  by Bruce Clapp
• In-branch marketing integrates digital video, music, on-hold messages
• Mortgage documents can be given to clients on a disc
• New scoring model designed to enable banks to market their credit cards
• Direct marketing prospecting tool
• A health savings account marketing suite
• How bank private Web sites conduct cross-sell activities
• Finding your bank's 'Blue Ocean' strategy
  by L. Biff Motley
• Pre-conference workshop to teach 'Leveraging Public Relations'
  by Wayne Roberts
• 2008 Ad
• Services directory
• Continuing education quiz