Spin Master launches Marshmallow furniture line.
Kids Today, April, 2005 by Kitchen, Jane
By Jane Kitchen
Toronto, Ontario-- Toy manufacturer Spin Master has launched a new division to focus on children's room decor and furniture, including many pieces that feature a wide range of popular juvenile licenses. Dubbed Marshmallow, it includes five lines and the first products were showcased at February's American International Toy Fair.
"Spin Master really understands kids and what they are looking for," said Ashley Elborne, a spokeswoman for the company. "Marshmallow was a natural expansion. It's a great way to get kids involved with decorating their room and personalizing their space."
Harold Chizick, vice president of promotional marketing, said the line really targets kids. "We're trying to give them a venue to...
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