Folkmanis entering licensing sector with Sierra Club deal.(toys deal)(Brief Article)
Kids Today, June, 2005 by Merritte, Tanya K.
Tanya K. Merritte
Emeryville, Calif.- Folkmanis has joined with The Sierra Club to produce a line of licensed puppets. The two-year deal is Folkmanis' first licensing partnership in the company's 29-year history.
The initial line consists of seven designs that include full-size and finger puppets. Some of the characters are a polar bear, grizzly bear and a bear in a sleeping bag, and Elaine Kollias, marketing director with Folkmanis, said that more designs might be added in the future. The collection has retail price points between $16 and $48.
Executives at both Folkmanis and The Sierra Club touted the new partnership.
"For nearly 30 years, we have created the best wildlife puppets in the world," said Judy Folkmanis, Folkmanis...
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