Unleash the power of your UVP; promote what makes your company unique and say goodbye to the commodity game.(business ideas: unique value proposition)

Landscape Management, November, 2003 by Guido, Judith M.

Are you tired of being a participant in the commodity game? You don't have to play this game by identifying and capitalizing on your unique value proposition (UVP). If you don't have a UVP, it's time to create one.

A UVP is simple to understand; it's the reason people should buy from you. That's why it has to be understood by everyone in your company and clearly communicated to customers and prospects.

What value really is

Customers don't often judge values and costs accurately or objectively. More often than not, they act on perceived value. Does Fed Ex really deliver faster and more reliably? If this is true, is it worth the high price that it demands? The U.S. Postal service will argue that their service is faster and more...

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