Marketing learning: Deloitte Consulting shares its lessons learned for making learning a priority.(Human Resources)

Learning and Training Innovations, May, 2003 by Carr, Kelly; Heumann, Lynn

"Shares of companies that spend the most on employee training and development outperform those that spend the least."--New York Times, March 31, 2002

Employee learning is viewed as essential to an organization's success. However, you may feel learning takes a back seat other initiatives, especially with an unfavorable economy. Therefore, it is critical to market learning so that leadership and staff understand its value.

The key to marketing learning is to individually address the organization's multiple groups of stakeholders. Each group has varying goals, success factors, and political stakes. Individual needs must be identified before creating marketing messages that will succeed with each group. Distributing messages to the masses will result in...

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