New white metals.(BUYER'S CHOICE)(Buyers guide)

Modern Jeweler, July, 2006 by Federman, David; Kremkow, Cheryl

Jewelers across the country are experimenting with a new palette of white metals. Although platinum on the high end, white gold in the middle, and silver at the low end are still as important as ever, new choices are adding new options to jewelers' cases across the country.

The men's wedding band category leads the way for most of the new alternatives. Titanium and tungsten carbide are now an important part of the men's band business. Most jewelers who are experimenting with palladium have also started with men's bands.

But alternative metals are beginning to spread beyond the ...