Automotive Industry
Industry: Email Alert RSS FeedOverdealered Mazda aims to shrink network.
Automotive News Europe, December, 2001 by Wright, Chris
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Mazda has begun dismantling an oversized network of about 2,300 European dealers built up by its private distributors.
Mazda has been gradually buying out local private importers as part of an effort to rebuild itself in Europe.
The Ford-controlled Japanese carmaker's sales are down 25 percent this year. Western European market share has slipped below 1 percent in 2001 from 1.2 percent in 2000 and almost 1.5 percent in 1998.
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Mazda wants to improve its share and split the increased sales among fewer and more profitable dealers. For example, the number of German dealers will ...
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