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Industry: Email Alert RSS FeedPeugeot's sales captain in Italy.
Automotive News Europe, January, 2002 by Ciferri, Luca
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SAILING BOATS are his passion, but automobiles are Christian Geraud's life. Geraud got his first taste of the auto industry in 1972 when joined Peugeot in Paris, working on electronic data processing systems. Geraud's first assignments outside the French capital were running Peugeot's factory-owned dealerships in Lyon and Toulouse.
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In 1991 he was made head of Peugeot's distribution subsidiary in Austria. Five years later he got the same assignment in Italy. Geraud enjoys life in Milan and would like to stay in Italy. But at 54, he may get another job soon. This was the fate of his ...
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