Automotive Industry
Industry: Email Alert RSS FeedVW slips in customer satisfaction.
Automotive News Europe, February, 2002 by Weernink, Wim Oude
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Volkswagen has been jolted by poor results in a series of customer satisfaction surveys.
The complaints have led Europe's largest carmaker to launch a major effort to improve its brand image with consumers.
Detlef Wittig, board member for the Volkswagen brand, said VW's initiatives include increasing dealer employee training, improving parts distribution and paying dealers more to speed repairs and make customers happier.
In addition, VW is planning a whole new level of customer satisfaction efforts for the introduction later this year of its luxury sedan, the Phaeton.
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Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
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