Automotive Industry

Saab's decade of disappointment.

Automotive News Europe, February, 2002 by Feast, Richard

Content provided
in partnership with

Saab Automobile's global sales performance was once again disappointing last year. Given the Swedish automaker's history over the past decade, does the world need Saab any more?

Saab's 10,000 employees, and the thousands more who work for its suppliers and distributors around the globe, obviously say yes.

But car buyers have lacked enthusiasm for Saab products since the early 1990s. Saab sales fell 4.5 per cent last year to approximately 126,350, which is even below the levels it achieved in the late 1980s.

Most Popular Articles in Autos: Service Slants; 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...; Transmission considerations: beyond the manual gearbox; Buell Motorcycle engineering, innovation, & dedication: in an industry ...; 100 + 10: America's oldest automotive magazine celebrates its 110th year ...; More »

Saab therefore failed to take advantage of the longest expansion in ...

Read the rest of this article with a Free Trial at HighBeam Research.

Automotive Industry

Saab's decade of disappointment.

Automotive News Europe, February, 2002 by Feast, Richard

Find Research Guides for:

Find Featured Titles for: Technology

Most Popular Articles in Autos

Most Popular Publications in Autos