Automotive Industry

Little MG Rover tries hard, but surviving won't be easy.

Automotive News Europe, March, 2002 by Rechtin, Mark

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MG Rover is the last independent British automaker trying to compete in the mass market. But it could be dead within three years.

Or it could be part of a daring, highly unconventional British-Chinese-Indian automotive alliance challenging the world's big players.

Those are two possibilities suggested by industry experts when presented with MG Rover's curious business case.

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This week is the second anniversary of the former Rover group's separation from BMW. Since the split, the reconstituted MG Rover brands have lost more than E1.1 billion. The company has also drawn down ...

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Automotive Industry

Little MG Rover tries hard, but surviving won't be easy.

Automotive News Europe, March, 2002 by Rechtin, Mark

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