Automotive Industry
Industry: Email Alert RSS FeedHonda is struggling in Europe.
Automotive News Europe, March, 2002 by Weernink, Wim Oude
 | Content provided in partnership with |  |
Honda has been a big success in Japan and the USA, but its situation in Europe keeps getting worse.
In 1998, Honda's sales in western and central Europe were more than 240,000. Last year, Honda sold only 169,992 units, an eight-year low.
"The weak euro, plus a strong UK pound had a serious impact on our sales," said Honda Motor Europe spokesman Chris Rogers.
But Honda products aren't appealing to European buyers either.
- Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »
"Generally speaking, Japanese carmakers' model portfolios are not in tune with European tastes," said Colin Couchman, analyst at ...
Read the rest of this article with a Free Trial at HighBeam Research.Find Research Guides for:
Find Featured Titles for: Reference
- Academe
- African American Review
- African Arts
- African Studies Review
- Afro-Americans in New York Life and History
- Alabama Heritage
- Alabama Review
- American Mathematical Monthly, The
- Anglican Theological Review
- Annals of Dyslexia
- Arab Studies Quarterly (ASQ)
- Auk, The
- Australian Journal of Anthropology, The
- Christian Century
- Natural History
Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »