Automotive Industry

Volvo's new look offends some purists ; Styling boss Peter Horbury is proud of Volvo's less boxy design. But not all loyal owners share his enthusiasm.

Automotive News Europe, March, 2002 by Rechtin, Mark

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For nearly 20 years, Volvo styling was known for sharp angles and crisp edges. Volvo's fiercely loyal owners took pride in their cars' Scandinavian boxiness.

But in the past six years, Volvo designers have embraced curves and rounded forms across the model lineup - even for wagons. To the untrained eye, Volvo's current model line looks little like the old boxy days.

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Volvo says the styling of its cars needed a dramatic change in order to achieve a goal of 650,000 annual sales globally. The Swedish carmaker wants to keep existing customers who bought its cars for their safety ...

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Automotive Industry

Volvo's new look offends some purists ; Styling boss Peter Horbury is proud of Volvo's less boxy design. But not all loyal owners share his enthusiasm.

Automotive News Europe, March, 2002 by Rechtin, Mark

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