Automotive Industry

Webasto adjusts to sunroof shift.

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Webasto

Headquarters: Stockdorf, Germany

Core business: Roofing systems

Turnaround strategy: Develop new products

As demand for air conditioning in European cars increased in the late 1990s, the fortunes of leading sunroof manufacturers declined.

Privately owned Webasto, a leading sunroof supplier, faced a sharp drop in its core European market as installment rates fell.

The company responded by expanding its product range and the markets it served.

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"We had a very strong market share with our customers, so we had to add new products to our ...