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Industry: Email Alert RSS FeedPischetsrieder's first job is to align VW's brands.
Automotive News Europe, April, 2002 by Weernink, Wim Oude
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Bernd Pischetsrieder inherits record earnings as Volkswagen's new CEO, but he also faces some complex problems. To begin with he has to fix a small-car strategy that isn't working.
Ferdinand Pi?ch delivered E2.9 billion in profits on all-time high revenues of E88.5 billion in 2001, his final year as management board chairman.
But Pi?ch's 54-year-old successor, the former head of BMW, is now facing a sales slump. And Pischetsrieder must move quickly to coordinate the two new car divisions that he and Pi?ch formed last year.
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