Jag boosts X-type sales with new entry model.

Automotive News Europe,  April, 2002  by Rechtin, Mark

• E-mail
• Print
• Link

Jaguar has entered the business-fleet market for the first time with a new entry-level X-type.

Based on recent sales figures, the X-type needs the boost.

Though launched just last year, sales of the X-type fell quickly in Europe. Since peaking at 4,251 units last September, the X-type saw a steady downward trend through February. But sales improved when the new entry-level X-type was launched in March.

In the meantime, the US market made up for those slowing European sales, thanks to increased advertising and subsidized lease deals.

But until March, combined European and ...

Read the rest of this article with a Free Trial at HighBeam Research.