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Automotive News Europe, April, 2002 by Ostle, Doroth?E
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Ferdinand Pi?ch leaves a giant legacy after nine years as chairman of Volkswagen group. But it's hard to say exactly what that legacy is.
He had great success in the 1960s as head of the racing department at his family's Porsche AG. And most credit him with building up Audi as head of r&d and later CEO during the late 1970s and 1980s. But how much did he do for Volkswagen group? And at what price?
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He actually did plenty. After replacing Carl Hahn as chairman of VW in 1993, Pi?ch turned an inflexible company that lost $1.1 billion that year into a nimble, profitable mass ...
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