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Industry: Email Alert RSS FeedGM plans big Daewoo push in Europe; US owner assigns a veteran sales executive to head Daewoo's new European unit.
Automotive News Europe, June, 2002 by Ciferri, Luca
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General Motors has set an ambitious five-year market share target of 3 percent for Daewoo in western Europe.
Daewoo will need to grow rapidly to achieve the goal. A 3 percent share in a typical western Europe new-car market of 15 million would be 450,000 units. In its peak year of 2000, Daewoo sold 201,534 units in Europe, a 1.36 percent share. It declined to 0.85 percent last year.
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GM Daewoo Auto & Technology Europe will become a wholly owned subsidiary of GM Daewoo Auto and Technology Co. in South Korea - as soon as GM, Daewoo Motor and the Korea Development Bank finalize ...
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