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D/C expertise, influence helps cut Smart costs.

Automotive News Europe,  June, 2002  by Kochan, Anna

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Micro Compact Car is using parent DaimlerChrysler's purchasing power and production expertise to reduce costs on its Smart models.

An initiative known as Target Smart has reduced material and parts costs by 15 percent on the City Coupe and Cabriolet.

Now Target Smart teams are helping plan the new Roadster. This is expected to result in basic changes to the Smart manufacturing model. More work will be done in-house and a larger number of suppliers will be involved.

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