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Industry: Email Alert RSS FeedMy feet look like a Ferrari.
Automotive News Europe, June, 2002 by AdAgeGlobal.com, Eric Lyman
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Italian sportswear company Fila unveiled a new athletic shoe modeled on the signature red and black curves of a Ferrari.
In conjunction with members of the same team that designed the Ferrari Formula One car, Fila created a shiny, Ferrari-like, all-purpose sports shoe that it hopes will capitalize on Ferrari's worldwide reputation. A pair of the shoes retails for about 130.
The shoe includes an outsole that looks like a tire tread and an upper made of material that resembles a Ferrari's glossy paintwork.
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The shoe is not the only Ferrari-inspired piece Fila makes. The ...
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Most Popular Articles in Autos
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- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
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- More »