Europe's auto advertisers make TV No. 1.

Automotive News Europe,  June, 2002  by Wright, Chris

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Television is the dominant medium for car advertising in western Europe. Carmakers scheduled 1,291 advertisements on TV channels across the region during the first five months of the year, according to Xtreme Information, a London-based company that monitors new TV and press advertising.

In 2000, carmakers spent 716.6 million on TV advertising in the five main European markets of France, Germany, Italy, Spain and the UK.

The next most popular medium was newspapers, with auto advertising spending of just over 500 million.

Advertising industry insiders say European auto ...

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